Harley Davidson’s Unique Selling Proposition

Seated next to the head of marketing for Harley Davidson Motorcycles, I asked the gentleman why Harley was the premium brand in the world of motorcycles, year after year. He responded:

We allow overweight middle-aged white guys to dress up in leather on the weekends and ride a Harley through small towns and villages scaring the hell out of locals.

That is about as succinct a description of a unique selling proposition as I have ever heard.

 

(Source unknown – but hey the writer is quoting some guy anyway).

 

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What is Leisure?

Leisure, in the true, now almost forgotten sense of the word, is activity without extrinsic end, “purposiveness without purpose,” as Kant put it. The sculptor engrossed I cutting marble, the teacher intent on imparting a difficult idea, the musician struggling with a score, a scientist exploring the mysteries of space and time – such people have no other aim than to do what they are doing well. They may receive an income for their efforts, but that income is not what motivates them. In our terms, they are engaged in leisure, not toil.

Robert and Edward Skidelsky, How much is enough?

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I do wonder, why am I spending my free time, typing excerpts from books and putting them on the internet? I suppose it is an activity with an end in itself. Perhaps it gives me satisfaction of some form.

A bit like how people edit articles on Wikipedia or upload music online for free.

What GDP (growth) excludes

We are not against economic growth as such, but we may reasonably ask not just growth for what, but growth of what. We want leisure to grow and pollution to decline. Both are part of any sane idea of human welfare. But both are excluded from GDP, which measures only that portion of domestic production that is traded in markets.

– Robert and Edward Skidelsky, How much is enough?